/* ===========================================================
   bobldobl.dev — brand stylesheet
   Palette pulled from the bobldobl ed-app + Curriculum OS
   =========================================================== */

:root{
  --purple:#5740f1;
  --purple-700:#4632c9;
  --purple-900:#3a2b99;
  --purple-200:#c4bcfa;
  --purple-50:#f3f1ff;
  --cyan:#31e1f7;
  --cyan-soft:#e6fbfe;
  --orange:#ff9800;
  --orange-600:#e68900;
  --green:#77d970;
  --green-soft:#eafae9;
  --ink:#16142a;
  --ink-soft:#3a3850;
  --grey:#5b5b6b;
  --grey-300:#d7d6e2;
  --line:#ececf4;
  --bg:#ffffff;
  --bg-soft:#eafbfd;
  --radius:18px;
  --radius-lg:26px;
  --radius-pill:50px;
  --shadow-sm:0 2px 8px rgba(22,20,42,.05);
  --shadow:0 14px 40px rgba(40,28,140,.10);
  --shadow-lg:0 28px 70px rgba(40,28,140,.16);
  --maxw:1160px;
  --font:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--font);
  color:var(--ink);
  background:var(--bg);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}

/* ---------- layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{position:relative}
.section-pad{padding:76px 0}
@media(max-width:760px){.section-pad{padding:52px 0}}

.eyebrow{
  display:inline-block;
  font-size:13px;
  font-weight:600;
  letter-spacing:.12em;
  text-transform:uppercase;
  color:var(--purple);
  margin-bottom:18px;
}
.eyebrow.on-dark{color:var(--cyan)}

h1,h2,h3{line-height:1.12;letter-spacing:-.02em;font-weight:800}
h1{font-size:clamp(36px,6vw,62px)}
h2{font-size:clamp(28px,4vw,44px)}
h3{font-size:21px;font-weight:700;letter-spacing:-.01em}
.lead{font-size:clamp(17px,2vw,21px);color:var(--ink-soft);line-height:1.55;max-width:680px}
.muted{color:var(--grey)}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:9px;
  font-weight:700;font-size:16px;
  padding:14px 26px;border-radius:var(--radius-pill);
  border:2px solid transparent;cursor:pointer;
  transition:transform .15s ease,box-shadow .2s ease,background .2s ease;
  white-space:nowrap;
}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--orange);color:#fff;box-shadow:0 10px 24px rgba(255,152,0,.32)}
.btn-primary:hover{background:var(--orange-600)}
.btn-purple{background:var(--purple);color:#fff;box-shadow:0 10px 24px rgba(87,64,241,.30)}
.btn-purple:hover{background:var(--purple-700)}
.btn-ghost{background:transparent;color:var(--purple);border-color:var(--purple-200)}
.btn-ghost:hover{background:var(--purple-50)}
.btn-ghost.on-dark{color:#fff;border-color:rgba(255,255,255,.4)}
.btn-ghost.on-dark:hover{background:rgba(255,255,255,.12)}
.btn-sm{padding:10px 20px;font-size:15px}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(255,255,255,.82);
  backdrop-filter:saturate(160%) blur(14px);
  border-bottom:1px solid var(--line);
}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{display:flex;align-items:center;font-size:23px;font-weight:800;letter-spacing:-.03em;color:var(--ink)}
.logo .dot{color:var(--purple)}
.logo .tld{color:var(--purple);font-weight:700}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a{font-size:15px;font-weight:600;color:var(--ink-soft);transition:color .15s}
.nav-links a:hover{color:var(--purple)}
.nav-cta{display:flex;align-items:center;gap:14px}
.nav-toggle{display:none;background:none;border:none;font-size:24px;cursor:pointer;color:var(--ink)}
@media(max-width:860px){
  .nav-links{display:none}
  .nav-cta .btn:not(.nav-toggle){display:none}
  .nav-toggle{display:block}
}

/* ---------- hero ---------- */
.hero{
  position:relative;overflow:hidden;
  background:
    radial-gradient(1100px 600px at 78% -10%, var(--cyan-soft) 0%, rgba(230,251,254,0) 60%),
    linear-gradient(180deg,#fbfbff 0%, #ffffff 70%);
  padding:84px 0 92px;
}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}
.hero h1{margin-bottom:22px}
.hero h1 .hl{color:var(--purple);position:relative;white-space:nowrap}
.hero .lead{margin-bottom:32px}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:30px}
.hero-strip{display:flex;flex-wrap:wrap;gap:7px;align-items:center}
.chip{
  font-size:12.5px;font-weight:600;color:var(--purple-900);
  background:#fff;border:1.5px solid var(--purple-200);
  padding:6px 12px;border-radius:var(--radius-pill);white-space:nowrap;
}
@media(max-width:760px){.hero{padding:56px 0 64px}}
@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr;gap:36px}
}

/* hero visual: stacked stages preview */
.hero-card{
  background:#fff;border:1px solid var(--line);
  border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);
  padding:22px;
}
.hero-card .hc-top{display:flex;align-items:center;gap:8px;margin-bottom:16px}
.hc-dot{width:11px;height:11px;border-radius:50%}
.hero-flow{display:flex;flex-direction:column;gap:10px}
.flow-row{
  display:flex;align-items:center;gap:14px;
  padding:13px 16px;border-radius:14px;border:1.5px solid var(--line);
  background:var(--bg-soft);
}
.flow-row .n{
  width:30px;height:30px;border-radius:9px;flex:none;
  display:flex;align-items:center;justify-content:center;
  font-weight:800;font-size:14px;color:#fff;background:var(--purple);
}
.flow-row .t{font-weight:700;font-size:15px}
.flow-row .s{font-size:13px;color:var(--grey);margin-left:auto;white-space:nowrap}
.flow-row.is-rev{background:linear-gradient(90deg,var(--green-soft),#fff);border-color:var(--green)}
.flow-row.is-rev .n{background:var(--green)}

/* ---------- journey ---------- */
.journey{background:var(--bg-soft)}
.section-head{max-width:760px;margin-bottom:48px}
.section-head h2{margin-bottom:16px}
.stage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:860px){.stage-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.stage-grid{grid-template-columns:1fr}}
.stage{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:26px 24px;box-shadow:var(--shadow-sm);
  transition:transform .18s ease,box-shadow .2s ease,border-color .2s;
}
.stage:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--purple-200)}
.stage .num{
  font-size:13px;font-weight:800;color:var(--purple);
  letter-spacing:.1em;margin-bottom:12px;display:block;
}
.stage h3{margin-bottom:9px}
.stage p{font-size:15px;color:var(--grey);line-height:1.55}
.journey-closer{margin-top:40px;font-size:17px;color:var(--ink-soft)}
.journey-closer b{color:var(--purple)}
.journey-link{margin-top:10px;font-size:15px;font-weight:600}
.journey-link a{color:var(--purple);display:inline-flex;align-items:center;gap:6px;transition:gap .15s}
.journey-link a:hover{gap:10px}

/* journey animated icons */
.stage-ico{width:48px;height:48px;border-radius:13px;display:flex;align-items:center;justify-content:center;margin-bottom:16px;background:var(--purple-50);color:var(--purple)}
.stage-ico svg{width:26px;height:26px;overflow:visible}
.pulse,.spin,.spark,.bar,.draw,.flow,.exh{transform-box:fill-box}
.spin{transform-origin:center;animation:ic-spin 7s linear infinite}
.pulse{transform-origin:center;animation:ic-pulse 2.2s ease-in-out infinite}
.spark{transform-origin:center;animation:ic-pulse 1.8s ease-in-out infinite}
.bar{transform-origin:bottom;animation:ic-grow 2s ease-in-out infinite}
.bar.b2{animation-delay:.25s}
.bar.b3{animation-delay:.5s}
.draw{stroke-dasharray:26;animation:ic-draw 2.8s ease-in-out infinite}
.flow{stroke-dasharray:3 3;animation:ic-flow .9s linear infinite}
.exh{transform-origin:center;animation:ic-exh 1.3s ease-in-out infinite}
.blink{animation:ic-blink 1.3s ease-in-out infinite}
.twinkle{transform-box:fill-box;transform-origin:center;animation:ic-twinkle 1.7s ease-in-out infinite}
@keyframes ic-spin{to{transform:rotate(360deg)}}
@keyframes ic-pulse{0%,100%{transform:scale(1)}50%{transform:scale(1.22)}}
@keyframes ic-blink{0%,100%{opacity:1}50%{opacity:.12}}
@keyframes ic-twinkle{0%,100%{transform:scale(.35);opacity:.25}50%{transform:scale(1.15);opacity:1}}
@keyframes ic-grow{0%,100%{transform:scaleY(.5)}50%{transform:scaleY(1)}}
@keyframes ic-draw{0%{stroke-dashoffset:26}60%,100%{stroke-dashoffset:0}}
@keyframes ic-flow{to{stroke-dashoffset:-12}}
@keyframes ic-exh{0%{opacity:0;transform:translateY(-1px)}45%{opacity:.9}100%{opacity:0;transform:translateY(4px)}}

/* post-launch (ongoing) group */
.post-head{max-width:760px;margin:60px 0 36px;padding-top:48px;border-top:1px solid var(--line)}
.post-head .eyebrow{color:#0e9fb8}
.post-head h2{font-size:clamp(24px,3.2vw,34px);margin-bottom:14px}
.post-head p{font-size:17px;color:var(--ink-soft);line-height:1.55;max-width:690px}
.stage.post{background:linear-gradient(180deg,#f1fdff,#ffffff);border-color:#c5eef5}
.stage.post:hover{border-color:var(--cyan);box-shadow:0 14px 40px rgba(20,160,185,.14)}
.stage.post .stage-ico{background:#e2f9fd;color:#0e9fb8}
.stage.post .num{color:#0e9fb8}
@media (prefers-reduced-motion: reduce){
  .pulse,.spin,.spark,.bar,.draw,.flow,.exh,.blink,.twinkle{animation:none}
}

/* ---------- who we're for ---------- */
.who-grid{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:center}
@media(max-width:860px){.who-grid{grid-template-columns:1fr;gap:32px}}
.qual{
  display:flex;gap:16px;align-items:flex-start;
  padding:20px 0;border-bottom:1px solid var(--line);
}
.qual:last-child{border-bottom:none}
.qual .tick{
  flex:none;width:34px;height:34px;border-radius:10px;
  background:var(--green-soft);color:#3fae37;
  display:flex;align-items:center;justify-content:center;font-weight:800;
}
.qual h3{font-size:18px;margin-bottom:3px}
.qual p{font-size:15px;color:var(--grey)}
.who-callout{
  background:linear-gradient(135deg,var(--purple) 0%, var(--purple-900) 100%);
  color:#fff;border-radius:var(--radius-lg);padding:40px 36px;box-shadow:var(--shadow);
}
.who-callout .big{font-size:25px;font-weight:800;line-height:1.25;letter-spacing:-.01em}
.who-callout .sm{margin-top:16px;color:rgba(255,255,255,.82);font-size:16px}

/* ---------- how we work ---------- */
.models{background:var(--bg-soft)}
.model-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:860px){.model-grid{grid-template-columns:1fr}}
.model{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:30px 28px;position:relative;overflow:hidden;
  transition:transform .18s,box-shadow .2s;
}
.model:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.model .bar{position:absolute;top:0;left:0;right:0;height:5px}
.model:nth-child(1) .bar{background:var(--cyan)}
.model:nth-child(2) .bar{background:var(--purple)}
.model:nth-child(3) .bar{background:var(--orange)}
.model.feature{
  border:2px solid var(--purple);
  box-shadow:0 18px 50px rgba(87,64,241,.18);
}
.model h3{margin:12px 0 10px}
.model p{font-size:15.5px;color:var(--grey)}
.model .tag{
  position:absolute;top:18px;right:18px;font-size:11px;font-weight:800;
  letter-spacing:.08em;text-transform:uppercase;color:var(--purple);
  background:var(--purple-50);padding:5px 10px;border-radius:20px;
}
.models-closer{text-align:center;margin-top:34px;font-size:17px;color:var(--ink-soft)}

/* discovery workshop CTA banner */
.discovery{
  display:flex;align-items:center;justify-content:space-between;gap:34px;
  background:radial-gradient(620px 320px at 12% 0%, rgba(49,225,247,.30), transparent 60%), linear-gradient(135deg,var(--purple),var(--purple-900));
  color:#fff;border-radius:var(--radius-lg);padding:34px 38px;box-shadow:var(--shadow);
}
.discovery .dx-text{max-width:700px}
.discovery .dx-tag{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--cyan);margin-bottom:9px;display:block}
.discovery h3{font-size:23px;font-weight:800;letter-spacing:-.01em;margin-bottom:9px;color:#fff}
.discovery p{color:rgba(255,255,255,.85);font-size:15.5px;line-height:1.55}
.discovery .btn{flex:none}
@media(max-width:760px){.discovery{flex-direction:column;align-items:flex-start}}

/* two ways to build */
.ways-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-bottom:20px}
@media(max-width:760px){.ways-grid{grid-template-columns:1fr}}
.way{position:relative;overflow:hidden;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:34px 32px;box-shadow:var(--shadow-sm);transition:transform .18s,box-shadow .2s}
.way:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.way-bar{position:absolute;top:0;left:0;right:0;height:5px}
.way-cash .way-bar{background:var(--purple)}
.way-equity .way-bar{background:var(--orange)}
.way-num{display:inline-block;font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;margin-bottom:12px}
.way-cash .way-num{color:var(--purple)}
.way-equity .way-num{color:var(--orange-600)}
.way h3{font-size:22px;margin-bottom:10px}
.way p{font-size:15.5px;color:var(--grey);line-height:1.55}

/* monthly explainer band */
.monthly-band{display:flex;align-items:center;gap:20px;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:24px 28px;margin-bottom:30px}
.mb-icon{width:48px;height:48px;border-radius:13px;flex:none;background:#e2f9fd;color:#0e9fb8;display:flex;align-items:center;justify-content:center}
.mb-icon svg{width:25px;height:25px}
.mb-text h4{font-size:16px;font-weight:800;margin-bottom:4px;color:var(--ink)}
.mb-text p{font-size:15px;color:var(--grey);line-height:1.5}
@media(max-width:560px){.monthly-band{flex-direction:column;align-items:flex-start}}

/* ---------- acquisition engine (growth USP) ---------- */
.engine-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:30px}
@media(max-width:860px){.engine-steps{grid-template-columns:1fr}}
.estep{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px;box-shadow:var(--shadow-sm);transition:transform .18s,box-shadow .2s}
.estep:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.estep .enum{font-size:12px;font-weight:800;color:var(--purple);letter-spacing:.07em;display:block;margin:2px 0 8px}
.estep h3{font-size:19px;margin-bottom:9px}
.estep p{font-size:15px;color:var(--grey);line-height:1.55}

.engine-visual{
  border-radius:var(--radius-lg);padding:40px 42px;color:#fff;
  background:radial-gradient(620px 320px at 85% 0%, rgba(49,225,247,.30), transparent 60%), linear-gradient(135deg,var(--purple) 0%, var(--purple-900) 100%);
  box-shadow:var(--shadow);display:grid;grid-template-columns:1fr 1fr;gap:42px;align-items:center;
}
@media(max-width:860px){.engine-visual{grid-template-columns:1fr;gap:28px;padding:32px 28px}}
.ev-goal .eyebrow{color:var(--cyan)}
.ev-goal .big{font-size:25px;font-weight:800;line-height:1.28;letter-spacing:-.01em}
.ev-goal .big b{color:var(--cyan)}
.ev-goal .opt{margin-top:18px;font-size:15px;color:rgba(255,255,255,.82);line-height:1.55}
.ev-flow{display:flex;flex-direction:column;gap:11px}
.ev-node{display:flex;align-items:center;gap:14px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.2);border-radius:14px;padding:13px 16px}
.ev-node .nico{width:30px;height:30px;border-radius:9px;background:rgba(255,255,255,.16);display:flex;align-items:center;justify-content:center;flex:none;color:var(--cyan);font-weight:800;font-size:14px}
.ev-node .nt{font-weight:700;font-size:15px}
.ev-node .ns{font-size:12.5px;color:rgba(255,255,255,.7);margin-left:auto;white-space:nowrap}
.engine-band{
  border-radius:var(--radius-lg);padding:46px 40px;text-align:center;
  background:radial-gradient(620px 320px at 50% 0%, rgba(49,225,247,.28), transparent 60%), linear-gradient(135deg,var(--purple),var(--purple-900));
  color:#fff;box-shadow:var(--shadow);
}
.engine-band p{font-size:clamp(20px,2.6vw,29px);font-weight:800;letter-spacing:-.01em;line-height:1.3;max-width:760px;margin:0 auto}
.engine-band b{color:var(--cyan)}

/* ===========================================================
   GROWTH ENGINE PAGE
   =========================================================== */
.sec-soft{background:var(--bg-soft)}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.section-head.center .lead{margin-left:auto;margin-right:auto}
.statement{max-width:820px;margin:0 auto;text-align:center}
.statement .lead{margin-left:auto;margin-right:auto}

/* hero content-feed visual */
.engine-feed{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);padding:20px}
.ef-top{display:flex;align-items:center;gap:8px;margin-bottom:14px}
.ef-top .lbl{margin-left:8px;font-size:13px;font-weight:700;color:var(--grey)}
.ef-row{display:flex;align-items:center;gap:13px;padding:12px 14px;border:1px solid var(--line);border-radius:13px;margin-bottom:10px;background:var(--bg-soft)}
.ef-row:last-child{margin-bottom:0}
.ef-ico{width:36px;height:36px;border-radius:9px;flex:none;display:flex;align-items:center;justify-content:center;color:#fff;font-size:11px;font-weight:800;letter-spacing:.02em}
.ef-t{font-weight:700;font-size:14px;line-height:1.2}
.ef-s{font-size:12px;color:var(--grey)}
.ef-badge{margin-left:auto;font-size:11px;font-weight:700;color:#2c9468;background:var(--green-soft);padding:4px 10px;border-radius:20px;white-space:nowrap}

/* capability cards */
.feature-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media(max-width:860px){.feature-grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.feature-grid{grid-template-columns:1fr}}

/* process steps */
.process{max-width:760px;margin:0 auto}
.pstep{display:flex;gap:22px;padding:22px 0;border-bottom:1px solid var(--line)}
.pstep:last-child{border-bottom:none}
.pstep .pnum{width:44px;height:44px;border-radius:13px;flex:none;background:var(--purple);color:#fff;font-weight:800;font-size:18px;display:flex;align-items:center;justify-content:center}
.pstep h3{font-size:19px;margin-bottom:6px}
.pstep p{font-size:15.5px;color:var(--grey);line-height:1.55}
@media(max-width:520px){.pstep{gap:16px}.pstep .pnum{width:38px;height:38px;font-size:16px}}

/* final cta band */
.cta-band{border-radius:var(--radius-lg);padding:50px 40px;text-align:center;color:#fff;box-shadow:var(--shadow);
  background:radial-gradient(620px 320px at 50% 0%, rgba(49,225,247,.28), transparent 60%), linear-gradient(135deg,var(--purple),var(--purple-900));}
.cta-band h2{color:#fff;margin-bottom:14px}
.cta-band p{color:rgba(255,255,255,.85);font-size:17px;max-width:600px;margin:0 auto 26px;line-height:1.55}

/* engine content mockups */
.content-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;align-items:start}
@media(max-width:860px){.content-grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.content-grid{grid-template-columns:1fr}}
.cm{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm);padding:14px;transition:transform .18s,box-shadow .2s}
.cm:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.cm-tag{font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--purple);margin:2px 0 12px 4px}
.cm .ic-sm{width:18px;height:18px}

/* instagram post */
.ig{border:1px solid var(--line);border-radius:12px;overflow:hidden}
.ig-head{display:flex;align-items:center;gap:8px;padding:9px 11px}
.ig-av{width:24px;height:24px;border-radius:50%;background:linear-gradient(135deg,#f77737,#e1306c,#5740f1);flex:none}
.ig-handle{font-size:12px;font-weight:700;color:var(--ink)}
.ig-img{min-height:150px;padding:15px;display:flex;flex-direction:column;gap:7px;color:#fff;background:radial-gradient(140px 90px at 80% 15%, rgba(49,225,247,.4), transparent), linear-gradient(135deg,#5740f1,#3a2b99)}
.ig-img .ig-h{font-size:18px;font-weight:800;line-height:1.18;margin-top:auto}
.ig-img .ig-sub{font-size:12px;color:rgba(255,255,255,.85)}
.co-wm{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:800;color:#fff;letter-spacing:-.01em}
.co-wm .os{background:rgba(255,255,255,.22);padding:2px 6px;border-radius:6px;font-size:10px;line-height:1}
.ig-acts{display:flex;gap:13px;padding:9px 11px 4px;color:var(--ink-soft)}
.ig-cap{font-size:11.5px;color:var(--ink-soft);padding:2px 11px 11px;line-height:1.45}
.ig-cap b{color:var(--ink)}

/* video */
.vid-thumb{position:relative;height:160px;border-radius:12px;overflow:hidden;background:radial-gradient(150px 100px at 25% 30%, rgba(49,225,247,.45), transparent), linear-gradient(135deg,#3a2b99,#5740f1)}
.vid-wm{position:absolute;top:12px;left:13px}
.vid-title{position:absolute;left:13px;bottom:12px;max-width:66%;color:#fff;font-size:14px;font-weight:800;line-height:1.2}
.vid-play{position:absolute;inset:0;margin:auto;width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,.92);display:flex;align-items:center;justify-content:center}
.vid-play svg{width:18px;height:18px;color:var(--ink);margin-left:3px}
.vid-dur{position:absolute;bottom:8px;right:8px;background:rgba(0,0,0,.62);color:#fff;font-size:11px;font-weight:700;padding:2px 7px;border-radius:6px}
.vid-cap{font-size:12.5px;color:var(--grey);margin-top:11px;padding:0 2px;font-weight:600}

/* image ad */
.adcreative{height:188px;border-radius:12px;padding:20px;display:flex;flex-direction:column;justify-content:space-between;color:#fff;background:radial-gradient(200px 130px at 82% 8%, rgba(49,225,247,.45), transparent), linear-gradient(135deg,#5740f1,#3a2b99)}
.ad-h{font-size:18px;font-weight:800;line-height:1.18}
.ad-sub{font-size:12px;color:rgba(255,255,255,.85);margin-top:6px}
.ad-cta{align-self:flex-start;background:#ff9800;color:#fff;font-size:12px;font-weight:700;padding:8px 15px;border-radius:20px}

/* email */
.eml{border:1px solid var(--line);border-radius:12px;overflow:hidden}
.eml-subj{background:var(--bg-soft);padding:11px 13px;font-size:12px;font-weight:700;color:var(--ink);border-bottom:1px solid var(--line)}
.eml-head{padding:12px 13px;border-bottom:1px solid var(--line)}
.lk-curriculum.sm{font-size:14px}
.lk-curriculum.sm .os{font-size:10px;padding:3px 6px}
.eml-body{padding:14px 13px 16px}
.eml-h2{font-size:14px;font-weight:800;color:var(--ink);margin-bottom:8px;line-height:1.25}
.eml-p{font-size:12px;color:var(--grey);line-height:1.5;margin-bottom:12px}
.eml-btn{display:inline-block;background:var(--purple);color:#fff;font-size:11px;font-weight:700;padding:9px 15px;border-radius:8px}

/* ===========================================================
   ENGINE ASSET SHOWCASE (real Curriculum OS examples)
   =========================================================== */
.asset-row{display:grid;grid-template-columns:repeat(2,auto);justify-content:center;justify-items:center;gap:30px 30px;align-items:start}
.asset{flex:0 0 auto}
@media(max-width:1000px){.asset-row{grid-template-columns:1fr 1fr;gap:28px}}
@media(max-width:560px){.asset-row{grid-template-columns:1fr;max-width:340px;margin:0 auto}}
.asset-label{font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--purple);margin:0 0 10px 2px}
.mk{border-radius:16px;overflow:hidden;box-shadow:var(--shadow);position:relative}

/* Instagram */
.mk-ig{width:284px;height:360px;position:relative;overflow:hidden;color:#fff;background:#3a2b99}
.mk-ig>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.mk-ig .ov{position:absolute;inset:0;background:linear-gradient(180deg,rgba(58,43,153,.5) 0%,rgba(58,43,153,.12) 30%,rgba(36,25,110,.94) 100%)}
.mk-ig .inner{position:relative;z-index:2;height:100%;padding:18px;display:flex;flex-direction:column}
.mk-ig .co-wm{text-shadow:0 1px 5px rgba(0,0,0,.45)}
.ig-proof{margin-top:auto;font-size:11px;font-weight:700;color:#fff;text-shadow:0 1px 4px rgba(0,0,0,.45)}
.ig-proof .stars{color:#ffc83d;letter-spacing:1px;margin-right:5px}
.mk-ig-h{font-size:25px;font-weight:800;line-height:1.08;margin-top:8px;text-shadow:0 1px 8px rgba(0,0,0,.4)}
.mk-ig-sub{font-size:12.5px;color:rgba(255,255,255,.92);margin-top:9px;line-height:1.4;text-shadow:0 1px 5px rgba(0,0,0,.35)}
.mk-ig-cta{align-self:flex-start;margin-top:13px;background:#ff9800;color:#fff;font-size:12px;font-weight:800;padding:9px 15px;border-radius:20px}

/* TikTok */
.mk-tt{width:202px;height:360px;color:#fff;background:#16142a}
.mk-tt>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.mk-tt .ov{position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,16,40,.4) 0%,transparent 28%,transparent 52%,rgba(20,16,40,.88) 100%)}
.mk-tt .co-wm{position:absolute;top:14px;left:13px;z-index:2;text-shadow:0 1px 5px rgba(0,0,0,.5)}
.mk-tt-play{position:absolute;inset:0;margin:auto;width:50px;height:50px;border-radius:50%;background:rgba(255,255,255,.88);display:flex;align-items:center;justify-content:center;z-index:2}
.mk-tt-play svg{width:18px;height:18px;color:#16142a;margin-left:3px}
.mk-tt-side{position:absolute;right:10px;bottom:96px;display:flex;flex-direction:column;gap:15px;z-index:2;color:#fff}
.mk-tt-side svg{width:23px;height:23px;filter:drop-shadow(0 1px 3px rgba(0,0,0,.55))}
.mk-tt-cap{position:absolute;left:13px;right:46px;bottom:26px;z-index:2}
.mk-tt-quote{font-size:15px;font-weight:800;line-height:1.2;text-shadow:0 1px 5px rgba(0,0,0,.55)}
.mk-tt-user{font-size:11px;color:rgba(255,255,255,.9);margin-top:7px}
.mk-tt-bar{position:absolute;left:0;right:0;bottom:9px;height:3px;background:rgba(255,255,255,.3);z-index:2}
.mk-tt-bar::before{content:"";position:absolute;left:0;top:0;bottom:0;width:44%;background:#fff}

/* Email */
.mk-eml{width:284px;height:360px;background:#fff;border:1px solid var(--line);overflow:hidden;display:flex;flex-direction:column}
.eml-subjbar{background:var(--bg-soft);padding:9px 13px;font-size:11px;font-weight:600;color:var(--grey);border-bottom:1px solid var(--line)}
.eml-hero{position:relative;padding:16px;color:#fff;height:132px;display:flex;flex-direction:column;background:radial-gradient(140px 90px at 88% 0%, rgba(49,225,247,.5),transparent),linear-gradient(135deg,#5740f1,#3a2b99)}
.eml-hero-h{font-size:19px;font-weight:800;line-height:1.12;margin-top:auto}
.eml-main{padding:15px 14px 16px;display:flex;flex-direction:column;flex:1}
.eml-main p{font-size:12.5px;color:var(--ink-soft);line-height:1.5;margin-bottom:14px}
.eml-cta2{background:#ff9800;color:#fff;font-weight:800;font-size:12.5px;padding:12px 16px;border-radius:9px;text-align:center}
.eml-proof2{font-size:11px;color:var(--grey);margin-top:12px;text-align:center}
.eml-proof2 .stars{color:#ffc83d;letter-spacing:1px}

/* LinkedIn carousel */
.mk-li{width:284px;height:360px;padding:22px;display:flex;flex-direction:column;color:#fff;background:radial-gradient(180px 140px at 100% 100%, rgba(49,225,247,.35),transparent),linear-gradient(135deg,#3a2b99,#5740f1)}
.li-chip{align-self:flex-start;background:#31e1f7;color:#0a2330;font-size:10px;font-weight:800;letter-spacing:.06em;padding:5px 11px;border-radius:20px}
.li-stat{font-size:62px;font-weight:900;line-height:.92;margin-top:auto;letter-spacing:-.03em}
.li-stat small{font-size:24px;font-weight:800;margin-left:2px}
.li-statline{font-size:21px;font-weight:800;line-height:1.1;margin-top:2px}
.li-sub{font-size:12.5px;color:rgba(255,255,255,.85);margin-top:12px;line-height:1.4}
.li-foot{display:flex;align-items:center;justify-content:space-between;margin-top:16px}
.li-swipe{font-size:11px;font-weight:800;color:#31e1f7}

/* ---------- selected work ---------- */
.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:760px){.work-grid{grid-template-columns:1fr}}
.work-card{
  display:block;background:#fff;border:1px solid var(--line);
  border-radius:var(--radius-lg);padding:0;
  box-shadow:var(--shadow-sm);position:relative;overflow:hidden;
  transition:transform .2s,box-shadow .25s,border-color .2s;
}
.work-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-lg);border-color:var(--purple-200)}
.work-card .accent{position:absolute;top:0;left:0;right:0;height:6px;z-index:2}
.wc-corepliance .accent{background:var(--cyan)}
.wc-curriculum .accent{background:var(--purple)}
.wc-stratus .accent{background:var(--purple-900)}
.wc-redcard .accent{background:#e23b3b}

/* brand logo plate */
.wc-plate{
  height:132px;display:flex;align-items:center;justify-content:center;
  padding:26px;border-bottom:1px solid var(--line);position:relative;overflow:hidden;
}
.wc-plate .wc-logo{max-height:48px;max-width:80%;width:auto;object-fit:contain}
.wc-corepliance .wc-plate{background:linear-gradient(135deg,#0c1f3e,#0a1830)}
.wc-curriculum .wc-plate{background:linear-gradient(135deg,#f3f1ff,#e7e3ff)}
.wc-stratus .wc-plate{background:linear-gradient(135deg,#eef3fb,#dce6f4)}
.wc-redcard .wc-plate{background:radial-gradient(120% 120% at 50% 0%, #fff5f5, #ffffff)}
.wc-logo-fallback{font-weight:800;font-size:25px;letter-spacing:-.02em;display:flex;align-items:center;gap:10px}

/* curriculum os styled lockup */
.lk-curriculum{color:var(--purple-900);font-weight:800;font-size:24px;letter-spacing:-.02em;display:flex;align-items:center;gap:11px}
.lk-curriculum .os{background:var(--purple);color:#fff;font-size:14px;padding:5px 9px;border-radius:9px;letter-spacing:.02em}
/* red card styled lockup */
.lk-redcard{display:flex;align-items:center;gap:13px;text-align:left}
.lk-redcard .card{width:30px;height:42px;border-radius:5px;background:#e23b3b;box-shadow:0 4px 10px rgba(226,59,59,.35);transform:rotate(-7deg);flex:none}
.lk-redcard .txt{font-weight:800;font-size:15px;line-height:1.15;color:var(--ink);text-transform:uppercase;letter-spacing:.02em}
.wc-stratus .wc-plate .wc-logo{max-height:74px;max-width:64%}

.wc-body{padding:26px 28px 26px}
.work-card .wc-name{font-size:23px;font-weight:800;letter-spacing:-.01em;margin:0 0 8px}
.work-card .wc-line{font-size:15.5px;color:var(--ink-soft);min-height:46px}
.wc-tags{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0 18px}
.wc-tags span{font-size:12px;font-weight:600;color:var(--grey);background:var(--bg-soft);border:1px solid var(--line);padding:5px 11px;border-radius:20px}
.wc-link{font-weight:700;color:var(--purple);font-size:15px;display:inline-flex;align-items:center;gap:7px}
.work-card:hover .wc-link .arrow{transform:translateX(4px)}
.wc-link .arrow{transition:transform .2s}

/* ---------- case study hero shot + logo ---------- */
.cs-hero-grid{display:grid;grid-template-columns:1.04fr .96fr;gap:50px;align-items:center}
@media(max-width:880px){.cs-hero-grid{grid-template-columns:1fr;gap:34px}}
.cs-logo-lockup{display:flex;align-items:center;min-height:46px;margin-bottom:20px}
.cs-logo-lockup img{max-height:44px;max-width:230px;width:auto;object-fit:contain}
.cs-logo-lockup .wc-logo-fallback{font-size:26px;color:var(--ink)}
.cs-logo-lockup.chip-dark{background:#0f1830;border-radius:12px;padding:10px 16px;align-self:flex-start;min-height:0;box-shadow:var(--shadow-sm)}
.cs-logo-lockup.chip-dark img{max-height:32px}

.cs-shot-frame{
  background:#fff;border:1px solid var(--line);border-radius:16px;
  box-shadow:var(--shadow-lg);overflow:hidden;
}
.cs-shot-bar{display:flex;align-items:center;gap:7px;padding:12px 15px;background:var(--bg-soft);border-bottom:1px solid var(--line)}
.cs-shot-bar i{width:11px;height:11px;border-radius:50%;display:block}
.cs-shot-bar .url{margin-left:10px;font-size:12px;font-weight:600;color:var(--grey)}
.cs-shot-img{display:block;width:100%;aspect-ratio:16/10;object-fit:cover;background:#fff}
.cs-shot-fb{
  display:none;aspect-ratio:16/10;align-items:center;justify-content:center;
  color:#fff;font-weight:800;font-size:30px;letter-spacing:-.01em;text-align:center;padding:24px;
  background:linear-gradient(140deg,var(--purple),var(--purple-900));
}
.cs-shot-frame.fb .cs-shot-fb{display:flex}
.cs-shot-frame.fb .cs-shot-img{display:none}

/* laptop mockup (no browser chrome) */
.cs-shot-laptop{width:100%;display:block;filter:drop-shadow(0 26px 52px rgba(16,28,56,.20))}

/* in-body framed figure */
.cs-figure{border-radius:16px;overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);margin-top:8px;background:var(--bg-soft)}
.cs-figure img{display:block;width:100%;object-fit:cover}
.cs-figure.fb{display:none}
.cs-figcaption{font-size:13px;color:var(--grey);text-align:center;margin-top:10px}

/* ---------- community ---------- */
.community{
  background:linear-gradient(180deg,#fff, var(--bg-soft));
}
.community-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media(max-width:860px){.community-grid{grid-template-columns:1fr;gap:30px}}
.hwb-card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:32px;box-shadow:var(--shadow)
}
.hwb-card .hwb-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:10px}
.hwb-brand{display:flex;align-items:center;gap:13px}
.hwb-mark{width:48px;height:48px;border-radius:13px;background:#1b1a18;display:flex;align-items:center;justify-content:center;flex:none;overflow:hidden;color:#fff;font-weight:800;font-size:14px;letter-spacing:.04em}
.hwb-mark img{max-width:32px;max-height:32px;object-fit:contain}
.hwb-card .hwb-name{font-size:22px;font-weight:800}
.hwb-badges{display:flex;gap:8px;flex-wrap:wrap;margin-top:18px}
.hwb-badges span{font-size:12.5px;font-weight:600;color:var(--purple-900);background:var(--purple-50);padding:6px 12px;border-radius:20px}
.stars{color:var(--orange);font-weight:800;font-size:15px}

/* ---------- final CTA ---------- */
.cta{
  background:
    radial-gradient(700px 360px at 85% 10%, rgba(49,225,247,.30), transparent 60%),
    linear-gradient(140deg,var(--purple) 0%, var(--purple-900) 100%);
  color:#fff;
}
.cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:center}
@media(max-width:860px){.cta-grid{grid-template-columns:1fr;gap:34px}}
.cta h2{margin-bottom:16px}
.cta .lead{color:rgba(255,255,255,.85)}
.form{background:#fff;border-radius:var(--radius-lg);padding:30px;box-shadow:var(--shadow-lg)}
.form label{display:block;font-size:13px;font-weight:700;color:var(--ink-soft);margin:0 0 7px}
.form input,.form textarea,.form select{
  width:100%;font-family:inherit;font-size:15px;color:var(--ink);
  padding:13px 15px;border:1.5px solid var(--grey-300);border-radius:12px;
  margin-bottom:16px;background:#fff;transition:border-color .15s;
}
.form input:focus,.form textarea:focus,.form select:focus{outline:none;border-color:var(--purple)}
.form textarea{resize:vertical;min-height:84px}
.form .btn{width:100%;justify-content:center}

/* ---------- footer ---------- */
.footer{background:var(--ink);color:#fff;padding:60px 0 30px}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:40px;margin-bottom:40px}
@media(max-width:760px){.footer-grid{grid-template-columns:1fr;gap:28px}}
.footer .logo{color:#fff}
.footer .logo .tld,.footer .logo .dot{color:var(--cyan)}
.footer p{color:rgba(255,255,255,.6);font-size:15px;margin-top:14px;max-width:340px}
.footer h4{font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.5);margin-bottom:16px}
.footer ul{list-style:none}
.footer li{margin-bottom:11px}
.footer a{color:rgba(255,255,255,.78);font-size:15px}
.footer a:hover{color:var(--cyan)}
.footer-bottom{border-top:1px solid rgba(255,255,255,.12);padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;color:rgba(255,255,255,.5);font-size:14px}

/* ===========================================================
   CASE STUDY PAGES
   =========================================================== */
.cs-hero{padding:64px 0 56px;background:linear-gradient(180deg,var(--bg-soft),#fff)}
.cs-back{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:14px;color:var(--purple);margin-bottom:26px}
.cs-back:hover{gap:11px}
.cs-tags{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 20px}
.cs-tags span{font-size:12.5px;font-weight:600;color:var(--grey);background:#fff;border:1px solid var(--line);padding:6px 12px;border-radius:20px}
.cs-hero h1{font-size:clamp(32px,5vw,52px);margin-bottom:18px}
.cs-hero .lead{margin-bottom:26px}
.cs-meta{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.cs-live{display:inline-flex;align-items:center;gap:9px;font-weight:700;color:var(--purple)}
.cs-live .dotlive{width:9px;height:9px;border-radius:50%;background:var(--green);box-shadow:0 0 0 4px var(--green-soft)}

.cs-accentbar{height:6px;width:100%}
.cs-body{padding:64px 0}
.cs-cols{display:grid;grid-template-columns:1fr;gap:48px;max-width:820px;margin:0 auto}
.cs-block .eyebrow{margin-bottom:12px}
.cs-block h2{font-size:30px;margin-bottom:16px}
.cs-block p{font-size:17px;color:var(--ink-soft);line-height:1.65}
.cs-features{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:8px}
@media(max-width:560px){.cs-features{grid-template-columns:1fr}}
.cs-features li{
  display:flex;gap:11px;align-items:flex-start;font-size:15.5px;color:var(--ink-soft);
  background:var(--bg-soft);border:1px solid var(--line);border-radius:12px;padding:14px 16px;
}
.cs-features li::before{content:"✓";color:var(--green);font-weight:800;flex:none}
.cs-result{
  background:linear-gradient(135deg,var(--purple),var(--purple-900));color:#fff;
  border-radius:var(--radius-lg);padding:34px 32px;box-shadow:var(--shadow)
}
.cs-result .eyebrow{color:var(--cyan)}
.cs-result h2{color:#fff}
.cs-result p{color:rgba(255,255,255,.88)}
.cs-cta-row{text-align:center;padding:10px 0 0}

/* next project nav */
.cs-next{background:var(--bg-soft);padding:54px 0;text-align:center}
.cs-next .eyebrow{margin-bottom:10px}
.cs-next a{font-size:26px;font-weight:800;color:var(--purple);letter-spacing:-.01em}
.cs-next a:hover{text-decoration:underline}

/* mobile menu */
.mobile-menu{display:none;flex-direction:column;gap:4px;padding:12px 24px 22px;border-bottom:1px solid var(--line);background:#fff}
.mobile-menu.open{display:flex}
.mobile-menu a{padding:11px 0;font-weight:600;color:var(--ink-soft);border-bottom:1px solid var(--line)}
.mobile-menu a:last-child{border-bottom:none}

/* ===========================================================
   LEAD POP-OUT MODAL (CTAs open this, not a scroll)
   =========================================================== */
.lead-modal{position:fixed;inset:0;z-index:100;display:none;align-items:center;justify-content:center;padding:20px}
.lead-modal.open{display:flex}
.lead-backdrop{position:absolute;inset:0;background:rgba(22,20,42,.55);backdrop-filter:blur(4px);animation:lm-fade .2s ease}
.lead-dialog{
  position:relative;background:#fff;border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);
  width:100%;max-width:480px;padding:34px 32px;max-height:92vh;overflow:auto;
  animation:lm-pop .26s cubic-bezier(.2,.8,.3,1);
}
@keyframes lm-fade{from{opacity:0}to{opacity:1}}
@keyframes lm-pop{from{opacity:0;transform:translateY(16px) scale(.97)}to{opacity:1;transform:none}}
.lead-x{position:absolute;top:13px;right:16px;background:none;border:none;font-size:30px;line-height:1;color:var(--grey);cursor:pointer}
.lead-x:hover{color:var(--ink)}
.lead-dialog h3{font-size:25px;margin:6px 0 8px;letter-spacing:-.01em}
.lead-sub{font-size:15px;color:var(--grey);margin-bottom:20px;line-height:1.5}
.lead-form label{display:block;font-size:13px;font-weight:700;color:var(--ink-soft);margin:0 0 7px}
.lead-form input,.lead-form textarea,.lead-form select{
  width:100%;font-family:inherit;font-size:15px;color:var(--ink);
  padding:12px 14px;border:1.5px solid var(--grey-300);border-radius:12px;margin-bottom:14px;background:#fff;
  transition:border-color .15s;
}
.lead-form input:focus,.lead-form textarea:focus,.lead-form select:focus{outline:none;border-color:var(--purple)}
.lead-form textarea{resize:vertical;min-height:76px}
.lead-form .btn{width:100%;justify-content:center;margin-top:4px}
.lead-alt{text-align:center;font-size:14px;color:var(--grey);margin-top:14px}
.lead-alt a{color:var(--purple);font-weight:700}
.lead-success{text-align:center;padding:14px 0}
.lead-check{width:62px;height:62px;border-radius:50%;background:var(--green-soft);color:#3fae37;font-size:30px;font-weight:800;display:flex;align-items:center;justify-content:center;margin:4px auto 18px}
.lead-success .btn{margin-top:18px}